Don’t use AI for Content Writing – Use E.E.A.T

So far you are a content writer, you should put it as optimum priority to avoid anything like copyrighting and plagiarism.

I bet you know or you care to know that plagiarism is an offence, why? Because you are using someone else’s words or ideas without giving accurate or proper credit / citation.

Just know that –

It can damage the reputation of the content you wrote or your own personal reputation, it can also go as far as reducing your SEO ranking to the lowest score and you might also get unlucky (Do you know you could be prosecuted for that in many areas).

Meanwhile there is a way out. Hurray!!! Yes, the one way out is not for you to use CHATGPT or OPEN AI tools, the way out to avoid plagiarism is to use E.E.A.T (or Double-E-A-T) in your content writing. (E.- Experience. Expertise. Authoritativeness. Trust). It is a concept used by human quality raters to evaluate Google’s search ranking systems or you can also say that it is a framework that helps you create high-quality content that meets the need/want and expectations of your readers and search engine.

Now let’s break it all down from Expertise down to Trust relating to content writing and marketing, first of it is:

Expertise which means that you have proper / adequate knowledge and skills to write a particular or a specific topic. Ways to demonstrate your facts, data, examples, and references from reliable sources.
You can also include your own experience and expatriate to show your authority on the subject.

On to the next one on the line is called authoritativeness which means that you have the reputation and credit to write about a specific topic. Here also you can go ahead and demonstrate your expertise by providing facts, data, references and examples from a reliable/trusted source. And as always using your own experience and expertise is always a win win.

And the last on the list is Trustworthiness -which simply means that you have the honesty and integrity to write about a specific topic also. Just like the aforementioned you can also build trust by being transparent and accurate in your writing. And you can also use clear and easy-to-follow language, queens English/ grammar / vocabulary (not jargons) and spellings. In addition, provision of contact information, privacy policy, disclaimer, or terms of service if necessary.

You can realize that we didn’t put in one of the (E) E.A.T, right? Yes, we didn’t but if you go back to the remaining 3 you will realize that there were mention of “your own experience and expatriate to show your authority on the subject” Yes, the experience applies to the other 3, initially it was just E.A.T until google added another (E). E.A.T making it two (E or double E) in December 2002.

Using E.E.A.T for content writing allows you to avoid plagiarism and create authentic, original and valuable content that will attract and engage your audience/readers to be more interested in your writeups. Another bonus is improving your SEO ranking and authority in your niche. So best and good practice for content writing by writers is also a Google quality requirement in their guideline.

Some Benefits of Using E.E.A.T for Content/Article Writing?

E.E.A.T for content/article writing will assist you in achieving several benefits such as:

1. Creating user-friendly and quality content that is trustworthy and deserving of higher rankings in search engines.
2. Demonstrating your direct experience, knowledge, expertise, and credibility on your topic.
3. Building a strong reputation and authority in your niche, industry or area of expertise.
4. Generating more organic traffic, content engagement, and conversions from target audience.

Using E.E.A.T for Content/Article Writing?

To use E.E.A.T for content/article writing, you will need to follow some few guidelines for best practice.
Choosing a topic that you have personal experience or life experience on and share your stories, insights that show your familiarity with the topic you are writing on.

– Spotlight your expertise on the topic you are writing on and include accurate, relevant, and comprehensive information’s, using data, facts, research findings (Data wrangling) or expert /professional opinions to buttress you points or claims.

– Set your authority on the topic you are providing by establishing credentials, qualifications, awards, testimonials or review that speak of your reputation.

Boost the trustworthiness on the topic you’re writing on by being truthful, ethical, transparent and reliable by providing clear contact information, privacy policies, disclaimers where and when necessary.
– Enhance your trustworthiness on your topic by being honest, transparent, ethical, and reliable. Provide clear contact information, privacy policy, terms of service, disclaimers, or disclosures if needed.

Conclusion

It’s fun and rewarding to be a content writer, this activity will help you share your knowledge and scope or insights with other out there. And note this that it also comes with some challenges and responsibilities that you need to be clearly aware of and one of them is avoiding copyright and plagiarism issues by following some basic steps and best practices.

Also using E.E.A.T for content and article writing will require you to follow some rules or guidelines for best practice of E.E.A.T as a content writing framework that will assist you to create high-quality content that meets readers needs and expectations. It can also help you demonstrate your experience, expertise, authority and trustworthiness of the topic you’re writing on.

The use of E.E.A.T for content or article writing can achieve various benefits, such as higher rankings in seo, more engagement, conversion and more traffic. You can also build integrity over a period of time in whatever niche or industry you are writing on.